Taipei, Taiwan, November 16, 2015 – DKSH has been appointed by Samsung Taiwan to handle the field marketing training and in-store activities for the company in Taiwan.
DKSH will handle all brand activation services and consumer interaction activities for Samsung’s smartphones, tablets, and electronic cameras in nearly 8,000 retail outlets. In addition, DKSH experts will manage and train field marketers to enhance the relationships with the local trade channels and further improve the brand image.
Field marketers will be supported by SMART, DSFM’s innovative mobile field marketing technology that drives greater efficiency and transparency at outlet level.
Bryan Fu, General Manager, DKSH Smollan Field Marketing Taiwan, stated: “We are honored to provide Samsung with our integrated field marketing services. We believe that through our leading technology and people training, we have the opportunity to help this leading electronic brand further grow in Taiwan. This partnership again proves our strong position in the field of integrated field marketing in the region.”
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com.
DKSH Smollan Field Marketing (DSFM) is a joint venture between DKSH and Smollan, established in 2009 in Malaysia, that has expanded to many other markets in Asia. The joint venture centers on advancing the current merchandising solutions offered by DKSH into a more comprehensive retail solutions offering.
DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term “Market Expansion Services” suggests, DKSH helps other companies and brands to grow their business in new or existing markets. Publicly listed on the SIX Swiss Exchange since March 2012, DKSH is a global company headquartered in Zurich. With 750 business locations in 35 countries – 720 of them in Asia – and 27,600 specialized staff, DKSH generated net sales of CHF 9.8 billion in 2014. In 2015, DKSH celebrates its 150th anniversary. With strong Swiss heritage, the company has a long tradition of doing business in and with Asia, and is deeply rooted in communities and businesses across Asia Pacific.