Zurich, Switzerland, November 21, 2016 – DKSH Business Unit Technology, the leading Market Expansion Services provider for technology companies seeking to grow their business in Asia, will provide marketing, sales, distribution and logistics, application engineering as well as after-sales services for Rational’s SelfCookingCenter 5 Senses in Malaysia, Myanmar and Vietnam. The extension follows an already established, long and successful collaboration with Rational in China, Taiwan and Thailand.
Cooking appliances from Rational can grill, steam, stir-fry, bake, rise, roast, braise, simmer, stew, poach or blanche and require significantly less energy, water and raw materials compared to conventional appliances. No matter who prepares the food, the quality is consistently high. Due to its versatility, high efficiency and excellent outcome, more and more chefs in Asia have turned to this German appliance for solutions.
Millie Chan, Vice President Business Development ASEAN/Taiwan/ Pacific at Rational, stated: “Our goal is to offer maximum benefits and satisfaction to our customers. DKSH has successfully helped us achieve this by providing excellent services to our customers along the entire product life cycle. We have no doubt this partnership with DKSH in these new countries will continue the journey to make Rational the new standard for cuisines in Malaysia, Myanmar and Vietnam.”
“It is our great honor to partner with Rational. We are honored by Rational’s trust in our systematic marketing capabilities and comprehensive service offerings. We are confident that through our experience, industry know-how and unmatched footprint in Asia, we can duplicate the success we have in China, Taiwan and Thailand and successfully introduce Rational into new markets,” commented Hanno Elbraechter, Head Business Unit Technology, DKSH.
Beat Meier, Senior Manager, Business Development, Technology, DKSH, added: “Rational is a company of cooks for cooks. This is why DKSH has chefs in every country showcasing Rational CookingLive in our demo kitchens. We welcome local chefs to come and experience this wonderful product which has won numerous awards.”
The Rational Group is the global market and technology leader for thermal preparation of food in professional kitchens. The company, founded in 1973, employs more than 1,600 people, around 800 of whom are in Germany. Rational was floated in the Prime Standard of the German stock market in 2000 and is currently represented in the SDAX. The company’s principal objective is to offer maximum customer benefit at all times. Internally Rational is committed to the principle of sustainability, which is expressed in its policies on environmental protection, leadership, job security and social responsibility. Numerous international awards bear witness to the high quality of Rational’s work year on year.
DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term "Market Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new or existing markets. Publicly listed on the SIX Swiss Exchange since 2012, DKSH is a global company headquartered in Zurich. With 770 business locations in 36 countries – 740 of them in Asia – and 28,300 specialized staff, DKSH generated net sales of CHF 10.1 billion in 2015. DKSH was founded in 1865. With strong Swiss heritage, the company has a long tradition of doing business in and with Asia and is deeply rooted in communities and businesses across Asia Pacific.
DKSH Business Unit Technology is the leading provider of Market Expansion Services covering a broad range of capital investment goods and analytical instruments. The Business Unit offers total solutions in the areas of infrastructure, industrial materials and supplies, precision- and textile machinery, semiconductor, photovoltaic and electronics, agriculture, hospitality as well as specialized industrial applications. The service portfolio includes product sourcing, market entry consultancy, marketing, sales, application engineering and after-sales services like installations, maintenance and repairs. With 75 business locations in 18 countries and around 1,370 specialized staff, including 500 service engineers, Business Unit Technology generated net sales of CHF 372.2 million in 2015.