Johor Bahru, Malaysia, November 10, 2016 – DKSH Business Unit Technology, the leading Market Expansion Services provider for technology companies seeking to grow their business in Asia, aims to capture the prospects of the fast-growing technology and manufacturing industries in the southern region of West Malaysia by launching a new showroom and branch office in Johor Bahru.
Besides serving as a branch office of DKSH Technology in the region, the showroom comprises a demo kitchen, a laboratory and a workshop which will serve as a platform to enhance partnerships between DKSH, its clients, customers and industry partners. DKSH Technology’s operations in Malaysia include the Business Lines Scientific Instrumentation, Hospitality and Precision Machinery. Customers in the region will now have access to a broad range of innovative equipment and technology from market leaders and internationally renowned brands to enhance their business performance at different stages of the value chain.
“Launching the showroom and new branch office is a strategic step for DKSH Business Unit Technology. Our focus is to enhance market coverage by making high technology products available and by generating customer experience through physical demonstration and technology events. Our qualified specialists offer services such as training, installation and preventive maintenance throughout the entire product lifespan. We want to help customers develop their business with tailored and integrated solutions, to stay competitive and to grow,” said Robert Puschmann, Managing Director, DKSH Technology Singapore and Malaysia.
Also functioning as a training center to host product training programs, monthly cooking events are planned in the fully equipped demo kitchen to support restaurants, hotels and F&B outlets in the region. These events will be hosted by trained professionals using the latest, state-of-the-art cooking equipment from Rational AG, world class leader for professional kitchens. “DKSH Technology is the official appointed partner for Rational in Malaysia and together, we deliver creative and intelligent solutions to the hospitality industry that demands high consistency, quality and efficiency, especially in professional kitchens,” added Robert Puschmann.
In addition to the fully equipped demo kitchen, the showroom houses a machining center housing a fully functioning CNC machine from Hurco for live-cutting and machining demonstrations. The demonstration laboratory allows customers to experiment with the machine, run test cuts or evaluate quality parameters to discover the advantages and benefits of these scientific instrumentation solutions before making any purchasing or maintenance decisions.
DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term "Market Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new or existing markets. Publicly listed on the SIX Swiss Exchange since 2012, DKSH is a global company headquartered in Zurich. With 770 business locations in 36 countries – 740 of them in Asia – and 28,300 specialized staff, DKSH generated net sales of CHF 10.1 billion in 2015. DKSH was founded in 1865. With strong Swiss heritage, the company has a long tradition of doing business in and with Asia and is deeply rooted in communities and businesses across Asia Pacific.
DKSH Business Unit Technology is the leading provider of Market Expansion Services covering a broad range of capital investment goods and analytical instruments. The Business Unit offers total solutions in the areas of infrastructure, industrial materials and supplies, precision- and textile machinery, semiconductor, photovoltaic and electronics, agriculture, hospitality as well as specialized industrial applications. The service portfolio includes product sourcing, market entry consultancy, marketing, sales, application engineering and after-sales services like installations, maintenance and repairs. With 75 business locations in 18 countries and around 1,370 specialized staff, including 500 service engineers, Business Unit Technology generated net sales of CHF 372.2 million in 2015.