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DKSH drives sales in Vietnam for Taiwan’s favorite ready-to-drink coffee
DKSH, the leading Market Expansion Services provider with a focus on Asia, has been appointed by the Taiwanese food company King Car to strengthen its Mr. Brown brand in the Vietnamese ready-to-drink coffee segment. This is another great example of the increasing inner-Asian trade and DKSH driving expansion of a famous Asian consumer goods brand in the region.

Ho Chi Minh City, Vietnam, January 5, 2017 – As part of the “New Southbound” initiative to target markets in South East Asia, Taiwanese companies are looking into ASEAN to increase their businesses. Foreign direct investments by Taiwanese companies into the six largest Southeast Asian economies doubled in the past five years. In this context, the Taiwanese food company King Car has tasked DKSH’s Business Unit Consumer Goods to provide marketing, sales as well as distribution and logistics services across all retail channels and e-commerce platforms in Vietnam for its Mr. Brown ready-to-drink coffee.

To cater for the increasing coffee consumption in Vietnam, King Car has recently opened a factory to produce ready-to-drink coffee locally. In order to further capture the Vietnamese demand, King Car started looking for a new business partner with a wider distribution network and enhanced marketing and sales capabilities. King Car therefore decided to partner with DKSH for its local market knowledge, deep customer insights across multiple sales channels and DKSH’s dedication to quality and integrity.

“DKSH Vietnam’s comprehensive and customizable Market Expansion Services along the entire value chain offer us a hassle-free solution to increase our market share and revenue opportunities, while allowing us to focus on our core competencies. We strongly believe that DKSH will help our Mr. Brown ready-to-drink coffee to become the leading brand in the segment in Vietnam,” said Lee Yu Ting, Chairman, King Car Group.

“In this strategic cooperation, we leverage on our existing product portfolio, thereby creating great synergies for King Car’s coffee business. With our service capabilities, more than 150 years of experience and our excellent relationships with customers in all retail channels all over the country, we look forward to supporting King Car in expanding their Mr. Brown coffee brand,” said Dennis Foo, Vice President, Business Unit Consumer Goods, DKSH Vietnam.

With its strong foothold in South East Asia and its more than 25,000 specialists on the ground in the region, DKSH is the partner of choice for an expansion to ASEAN. Today, approximately 30 percent of DKSH’s clients are of Asian origin.

About King Car Group
King Car Group was founded in 1979 in Taiwan and currently has about 2,700 employees. King Car Group was initially started with Chu Chen Industrial Co., LTD. and then continued to be established as King Car Food Industrial Co., LTD., a leading company in the ready-to-drink coffee market. To meet the modern consumers’ demand for healthy food, King Car’s products should not only provide healthy diets, but also be convenient and nutritious. King Car Group has entered Vietnam in 2002 and is currently focusing on two main products: Mr. Brown RTD coffee and Kavalan whiskey.

About DKSH
DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term "Market Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new or existing markets. Publicly listed on the SIX Swiss Exchange since 2012, DKSH is a global company headquartered in Zurich. With 770 business locations in 36 countries – 740 of them in Asia – and 28,300 specialized staff, DKSH generated net sales of CHF 10.1 billion in 2015. DKSH was founded in 1865. With strong Swiss heritage, the company has a long tradition of doing business in and with Asia and is deeply rooted in communities and businesses across Asia Pacific.

DKSH Business Unit Consumer Goods is Asia’s leading Market Expansion Services provider with a focus on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products, as well as hair and skin cosmetics. The Business Unit’s comprehensive Market Expansion Services extend from product feasibility studies and registration to importation, customs clearance, marketing and merchandising, sales, warehousing, capillary physical distribution, invoicing, cash collection and after-sales services. With 680 business locations in 20 countries and around 14,770 specialized staff, Business Unit Consumer Goods serves 310,000 retail outlets on a daily basis and generated net sales of CHF 3.9 billion in 2015.