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Sixth Market Expansion Services Report: economic importance and strength of Asia continues unabated but market complexity increases – deep knowledge of regions and markets is gaining importance
Zurich, Switzerland, October 18, 2016 - Asia remains the global growth engine. Never before has it been more attractive for local and international companies to expand in this region. At the same time, the route to the consumer is becoming more complex and costly. Changing customer behavior, social changes, the emergence of new players, the trend towards outsourcing and the usage of new technologies challenge companies in their expansion plans. The Sixth Market Expansion Services Report presented today by DKSH provides a comprehensive overview and insightful considerations on how to deal with these issues.