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DKSH drives Scotch’s growth in Laos

DKSH, the leading Market Expansion Services provider with a focus on Asia, has been appointed by Scotch Industrial Co. Ltd to drive expansion of its food supplement products in Laos. The collaboration is an extension of a relationship that also includes Thailand and Myanmar.

Media release 

DKSH drives Scotch’s growth in Laos

DKSH, the leading Market Expansion Services provider with a focus on Asia, has been appointed by Scotch Industrial Co. Ltd to drive expansion of its food supplement products in Laos. The collaboration is an extension of a relationship that also includes Thailand and Myanmar.

Vientiane, Laos, August 28, 2017– DKSH Business Unit Consumer Goods, a leading partner for fast moving consumer goods companies seeking to grow their business in Asia, is exclusively marketing, selling and distributing Scotch’s full product portfolio across traditional and modern trade outlets in Laos.

 

Scotch Bird’s Nest, Scotch’s Essence of Chicken, Scotch Collagen and Scotch Puree are synonymous for a healthy lifestyle. Earlier this year, Scotch transferred its marketing, sales as well as distribution activities for all its brands and products to DKSH in its home market Thailand. Furthermore, DKSH successfully introduced Scotch’s products in Myanmar two years ago.

 

“The continuous extension of our collaboration with DKSH marks a new chapter in our growth story that started three decades ago. DKSH’s capillary distribution network and capable salesforce will improve the availability and visibility of our products in Laos. We thereby rely on DKSH’s deep market expertise while having the benefit of working with one growth partner across various markets,” said Cholthicha Chavalvechakul, Factory Manager, Scotch Industrial (Thailand) Co.,Ltd.

 

Kwanchai Assanee, Vice President, Business Unit Consumer Goods, DKSH Cambodia and Laos, said: “With a rising middle class that is becoming more health conscious, the market for food supplements is growing across South East Asia. We tap into our 15 years of presence in Laos and strong relationships with retailers to drive Scotch’s growth. Meanwhile, the extended collaboration with Scotch is another example of how DKSH can help high-quality Asian brands expand in their home markets and beyond.”