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DKSH partners with Newell Brands to drive growth in Malaysia and Brunei

DKSH, the leading Market Expansion Services provider with a focus on Asia, has partnered with established consumer goods company Newell Brands to market, sell and distribute a portfolio of well-known brands to consumers in Malaysia and Brunei.

Media release

DKSH partners with Newell Brands to drive growth in Malaysia and Brunei

DKSH, the leading Market Expansion Services provider with a focus on Asia, has partnered with established consumer goods company Newell Brands to market, sell and distribute a portfolio of well-known brands to consumers in Malaysia and Brunei.

Petaling Jaya, Malaysia, July 6, 2017 – DKSH Business Unit Consumer Goods, Asia’s leading Market Expansion Services provider for fast moving consumer goods, has been appointed by Newell Brands’ local enterprise, Newell Rubbermaid Sdn Bhd, as the exclusive Market Expansion Services provider of its writing, fine writing and home products in Malaysia and Brunei.

 

DKSH will provide marketing, sales as well as distribution and logistics services for Sharpie permanent markers, Paper Mate gel pens, Dymo label markers and printers, Parker rollerball and ink pens as well as Rubbermaid home products. This collaboration builds upon Newell Brands’ existing partnership with DKSH in the business-to-business sales of Contigo water bottles and other related products in Australia.

 

“DKSH is a leader in Market Expansion Services in Asia and has strong relationships in Malaysia and Brunei that will help drive our business in those countries,” said George Hartel, Asia Regional Director in Writing at Newell Rubbermaid Sdn Bhd. “We look forward to benefitting from DKSH’s decades of experience working with some of the leading food and consumer goods brands in the world and are confident that our new partnership will further accelerate our growth.”

 

“Our partnership with Newell Brands has been extended to serve Newell Rubbermaid Sdn Bhd’s business-to-consumer operations in Malaysia and in Brunei. We will leverage our capillary network and salesforce effectiveness to help drive these businesses. Together, we look forward to a continued long-term and sustainable relationship with them,” said Chua Chong Hoon, Vice President, Consumer Goods, DKSH Malaysia.