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DKSH partners with Bahlsen to bring something sweet for every Malaysian November 30, 2018


			
				DKSH partners with Bahlsen to bring something sweet for every Malaysian

DKSH, the leading Market Expansion Services provider with a focus on Asia, has started a partnership with Bahlsen, the most successful sweet biscuit manufacturer in Germany, to bring high-quality, tasty biscuits to Malaysia.

Media release

DKSH partners with Bahlsen to bring something sweet for every Malaysian

DKSH, the leading Market Expansion Services provider with a focus on Asia, has started a partnership with Bahlsen, the most successful sweet biscuit manufacturer in Germany, to bring high-quality, tasty biscuits to Malaysia.

Kuala Lumpur, Malaysia, November 30, 2018 – DKSH Business Unit Consumer Goods, the leading Market Expansion Services provider for Fast Moving Consumer Goods (FMCG) in Asia, has signed an agreement with Bahlsen, a leading biscuit company from Germany that has been creating premium biscuits and wafers since 1889, to drive its expansion in both West and East Malaysia.

 

DKSH will provide Market Expansion Services for various Bahlsen product ranges in the modern trade channel of Malaysia. The agreement covers the famous Leibniz ranges of biscuits for parents and toddlers, Pick Up! chocolate biscuits bars for active teenagers and young adults as well as Bahlsen pastry biscuits and wafers for modern adults with discerning taste.

 

Dimitrii Titica, Commercial Director, Business Unit Asia Pacific, Bahlsen, said: “Bahlsen has been creating goods since 1889. This business has remained in the family for four generations now, and we consider our long-term partners as part of the family. We are present in more than 70 countries. Our strategy now is to be closer to market and we are confident that we have found the right partner in DKSH.”

 

Chua Chong Hoon, Vice President, FMCG, DKSH Malaysia, said: “It is a privilege to be a part of the Bahlsen family. Through our extensive capillary network and industry expertise as well as our profound local knowledge of the markets in Malaysia, we will help Bahlsen to grow and introduce their products into households across Malaysia.”