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DKSH to drive presence for PepsiCo in New Zealand 2018-09-30


			
				DKSH to drive presence for PepsiCo in New Zealand

DKSH, the leading Market Expansion Services provider with a focus on Asia Pacific, and PepsiCo Australia & New Zealand, a market leader and supplier of drinks and snack foods, have entered a partnership for New Zealand.

Media release 

DKSH to drive presence for PepsiCo in New Zealand

DKSH, the leading Market Expansion Services provider with a focus on Asia Pacific, and PepsiCo Australia & New Zealand, a market leader and supplier of drinks and snack foods, have entered a partnership for New Zealand.

Palmerston North, New Zealand, October 1, 2018 – DKSH Business Unit Consumer Goods, a leading Market Expansion Services provider for Fast Moving Consumer Goods, has signed an agreement with PepsiCo Australia & New Zealand to provide merchandizing services for its business unit Bluebird Foods in New Zealand.

 

PepsiCo’s Bluebird Foods New Zealand was established in 1953 and is one of the biggest snack food manufacturers in the country. DKSH will drive in-store presence of leading New Zealand brands, including Copper Kettle, Dorito’s, Krispa, Nobbys, Le Snak, Red Rock Deli and Sunbites in the New World, PAK’nSAVE and Countdown supermarkets.

 

Daniel Engeman, National Sales Manager – Grocery, PepsiCo, commented: “At Bluebird, we are very excited about our business partnership with DKSH for the merchandizing services in NZ Grocery. We are eager to build on significant learnings and feedback from the industry and directly from retailers. By partnering with DKSH, we will deliver a high-quality, value-added service to the trade and drive sales growth for both Bluebird and our retail partners.”

 

Fleur Morgan, Field Marketing Manager, DKSH New Zealand, commented: “It is an amazing opportunity for DKSH New Zealand to partner with PepsiCo to help drive sales growth for Bluebird by providing outstanding merchandizing services in NZ Grocery. We look forward to building a strong and successful partnership with PepsiCo while growing both of our businesses.”

 

The agreement in New Zealand strengthens DKSH’s commitment to providing Market Expansion Services for PepsiCo by building on existing relationships in Cambodia, China, Hong Kong, Malaysia, Myanmar, Singapore, Thailand and Vietnam.