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Marketing and salesWe open up new revenue opportunities for you

DKSH marketing and sales services

With our unmatched coverage across Asia and Europe, a highly effective field force, excellent infrastructure, and deep industry expertise, we provide a wide choice of marketing and sales activities to help you grow your business.

We offer a complete array of marketing and sales services for consumer goods, luxury and lifestyle products, healthcare products, performance materials, and technology products. We have a long-standing track record in brand-building and service all relevant channels, customers, and outlets. In Asia Pacific, we offer comprehensive market coverage in Australia, China, Japan, Hong Kong, Korea, Laos, Malaysia, Myanmar, Singapore, Taiwan, Thailand and Vietnam.

From the largest international hypermarkets to the smallest mom-and-pop or sundry stores, we provide a more comprehensive marketing and sales coverage of consumer products outlets in Asia than any other service provider. In addition, we service all relevant outlets. Route-to-market models have been tailored to suit local requirements in the various countries and we share best practices and tools across the Group.

We are typically responsible for all marketing-related aspects for small to medium-sized brands, while for very large brands we often only handle selected services such as logistics or field marketing in larger countries.

We offer

  • Local impact through a local sales network in Asia unmatched in depth and scope
  • Unequalled cultural insight to customize marketing and sales activities to meet local needs
  • Surveys to determine relevant outlets, visiting frequency, and routings for various brands and stock-keeping units (SKUs)
  • Skilled and experienced staff with many years of brand-building experience in all consumer goods and many healthcare categories
  • Key account staff, category management staff, and merchandisers to handle key accounts
  • A sales and marketing team of more than 4,200 experts across Asian markets
  • Food service teams, gas station teams, medical teams and other channel-specific teams
  • Cash vans, concessionaire systems, and wholesaler networks to handle the smallest outlets

Your benefits

  • We enable our clients to reduce headcount, reduce or eliminate stock and debtors risk
  • We ensure availability and visibility in all relevant outlets at costs that reflect the benefits from very large economies of scale
  • We enable our suppliers to improve service levels to their customers through improved coverage and higher call frequency which we can offer through our economies of scale
  • We provide sales information by customer and stock-keeping units (SKUs) even for sales to small outlets
  • Access to state-of-the-art IT tools, such as EchoPlus, our own proprietary electronic customer relationship and sales management tool

Success stories

  • Zespri Success Story

    Growing Zespri’s success through unique field marketing activities

    By employing unique field marketing activities, DKSH achieved sustainable sales growth with excellent in-store presence for Zespri® Kiwifruit.

  • PhinDeli Coffee Market

    Taking the Vietnamese coffee market one cup at a time

    Using our extensive network and in-depth local knowledge, DKSH has helped open up the Vietnamese market for PhinDeli coffee.

  • Eukanuba

    DKSH puts Eukanuba in the center stage of the dog community to boost brand and sales

    Eukanuba, DKSH Taiwan and the Fédération Cynologique Internationale (FCI) share a successful track record in Taiwan in enhancing dog’s health and nutrition.