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DKSH expands partnership with Halex Woolton to Singapore and Vietnam

DKSH, the leading Market Expansion Services provider with a focus on Asia, and Halex Woolton, a wholly owned subsidiary of Halex Holdings Berhad, have extended their partnership to Singapore and Vietnam.

Media release 

DKSH expands partnership with Halex Woolton to Singapore and Vietnam

DKSH, the leading Market Expansion Services provider with a focus on Asia, and Halex Woolton, a wholly owned subsidiary of Halex Holdings Berhad, have extended their partnership to Singapore and Vietnam.

Ho Chi Minh City, Vietnam, September 8, 2016 – DKSH Business Unit Consumer Goods, Asia’s leading Market Expansion Services provider for fast moving consumer goods, will market and distribute Halex Woolton’s TenderSoft brand of cotton, tissue and wipes across all retail channels and on e-commerce platforms in Singapore and Vietnam.

 

The agreement is an extension of the business partnership that started in Halex Woolton’s home market Malaysia in 2015. Halex continues to work with DKSH for its first-class reputation in providing integrated and tailored Market Expansion Services along the entire value chain as well as for its comprehensive network and strong local market insights.

 

“The collaboration with DKSH in Malaysia has been very successful. With the expanded partnership, Halex Woolton can build on DKSH’s presence and expertise to enter new markets and become one of the top brands in Singapore and Vietnam. DKSH helps more consumers in both markets experience our high-quality cotton, tissue and wipes products at competitive prices,” said Koh Gim Hua, General Manager, Halex Woolton.

 

Bo Nielsen, Global Head, Business Unit Consumer Goods, DKSH Group, added: “Halex Woolton is a prime example of an Asian company that sees the opportunities of South East Asia’s rising middle class. DKSH offers one-stop-shop solutions based on a well-established distribution and logistics infrastructure and an effective marketing and sales team with strong local market knowledge.”

 

The agreement supports inner-Asian trade and will further strengthen DKSH’s market position in the regions while contributing to the Group’s overall profitability over time.