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DKSH to launch Nestlé Fitnesse cereal bar in Vietnam

DKSH, the leading Market Expansion Services provider with a focus on Asia, has been appointed by Nestlé Vietnam to launch and drive sales for its Fitnesse cereal bar. The launch is an extension of a regional, decade-long collaboration.

Media release

DKSH to launch Nestlé Fitnesse cereal bar in Vietnam

DKSH, the leading Market Expansion Services provider with a focus on Asia, has been appointed by Nestlé Vietnam to launch and drive sales for its Fitnesse cereal bar. The launch is an extension of a regional, decade-long collaboration.

Ho Chi Minh City, Vietnam, May 17, 2017 – DKSH Business Unit Consumer Goods, the leading Market Expansion Services provider for Fast Moving Consumer Goods in Asia, has been appointed to launch, market and distribute Nestlé’s Fitnesse cereal bar in Vietnam. The product will be made available in all modern and traditional trade channels across Vietnam.

 

Since 2005, DKSH has been providing Market Expansion Services to Nestlé Confectionery in some South East Asian countries, among them KitKat in Vietnam, Thailand. In addition, DKSH Vietnam has built a strong track record in growing confectionery brands, helping KitKat to be the leading chocolate brand in Vietnam.

 

“The partnership between Nestlé and DKSH has been very successful. DKSH’s established know-how and expertise allows us to launch the Fitnesse cereal bar in Vietnam in an efficient manner, giving more consumers the opportunity to experience our products,” said Hoang Hai, Sales Director of Nestlé Vietnam.

 

“By leveraging on our well-established capillary distribution network, we can support Nestlé Vietnam with maximizing the market share and revenue for their Fitnesse cereal bar. Combining our unique market insights with our marketing and sales capabilities, we will drive Nestlé’s market power,” said Dennis Foo, Vice President, Business Unit Consumer Goods, DKSH Vietnam and Cambodia.