Cambodia, Phnom Penh, July 25, 2024 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, is delighted to announce the expansion of its agreement with Odani Kokufun to distribute instant tea under the OSK brand in Cambodia.
DKSH has been collaborating with Odani Kokufun since 2018 to drive the growth of the OSK brand in Thailand, Hong Kong, and Malaysia. This long-standing partnership showcases the ability of DKSH Business Unit Consumer Goods to consistently deliver growth and market presence for its partners in the Asia Pacific region. DKSH’s collaboration with Odani Kokufun across various markets demonstrates its shared commitment to quality and growth.
Under this expanded agreement, DKSH will provide full Market Expansion services to ensure the sustainable growth of the OSK brand in Cambodia. These services encompass distribution and logistics management, sales, and comprehensive brand and trade marketing support. This expansion emphasizes the strong regional partnership that has consistently driven the success of the OSK brand in Thailand, Hong Kong, and Malaysia. In Cambodia, DKSH will offer various flavors such as green tea, roasted green tea, green tea with jasmine, and green tea mixed with roasted brown rice.
Kazuhiro Odani, CEO of Odani Kokufun, commented: “Our purpose is to be a company that our customers need and love. Having partnered with DKSH in the other markets, we see a great opportunity to expand this trusted relationship into the Cambodian market. We are excited to collaborate with DKSH, whose robust regional footprint, extensive distribution network, and experienced salesforce will further strengthen our brand’s commercial presence and drive continued growth.”
Arden Feschuk, Vice President of DKSH Business Unit Consumer Goods and Head of Country Management, Cambodia, said: “We are grateful for this opportunity to partner with Odani Kokufun in Cambodia. This collaboration enhances Odani Kokufun’s presence in this dynamic and fast-growing market while offering a top-quality beverage for those drinking occasions and moments in the day. Together with Odani Kokufun, DKSH is committed to enriching people’s daily lives and contributing to the overall market development.”
