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DKSH distributes luxury fragrances by SA Designer Parfums March 12, 2019


			
				DKSH distributes luxury fragrances by SA Designer Parfums

DKSH has partnered with luxury fragrance specialist SA Designer Parfums to grow the Playboy brand of fragrances and deodorants in Malaysia and Brunei.

Media release

DKSH distributes luxury fragrances by SA Designer Parfums

DKSH has partnered with luxury fragrance specialist SA Designer Parfums to grow the Playboy brand of fragrances and deodorants in Malaysia and Brunei.

Kuala Lumpur, Malaysia, March 12, 2019 – DKSH Business Unit Consumer Goods, the leading Market Expansion Services provider for Fast Moving Consumer Goods in Asia, has signed an agreement with SA Designer Parfums, a leading perfume house with headquarters in London, to market its Playboy brand of fragrances in Malaysia and Brunei.

 

DKSH will provide full support from marketing and sales to distribution and logistics as well as after-sales services for the Playboy EDT and Deodorant body spray for both men and women and across all sales channels.

 

Harish Dongre, Export Area Manager, Far East, SA Designer Parfums, said: “We are confident that we have found the right partner with DKSH. The company distinguishes itself with their expertise as a regional one-stop shop for its clients, comprehensive route-to-market, coupled with key capabilities and salesforce excellence as well as exquisite field marketing services.”

 

Chua Chong Hoon, Vice President, FMCG, DKSH Malaysia, said: “DKSH is an established service provider in the FMCG sector with a great capillary distribution in Malaysia to support SA Designer Parfums in the personal care category. We are proud to partner with a premier distributor of fine fragrances to bring this global brand to Malaysia.”