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DKSH spices up meals with household brand Lingham’s May 15, 2019


			
				DKSH spices up meals with household brand Lingham’s

DKSH is continuing its success story with Lingham & Sons by expanding its distribution of Lingham’s sauces to Malaysia.

Media release

DKSH spices up meals with household brand Lingham’s

DKSH is continuing its success story with Lingham & Sons by expanding its distribution of Lingham’s sauces to Malaysia.

Kuala Lumpur, Malaysia, May 9, 2019 – DKSH Business Unit Consumer Goods, the leading Market Expansion Services provider for fast moving consumer goods in Asia, has partnered with Lingham & Sons (Malaysia) Sdn. Bhd., manufacturer of the iconic Malaysian premium natural chili sauce Lingham’s, to distribute this well-known food brand in Malaysia.

 

In Singapore, Lingham & Sons (Malaysia) Sdn. Bhd. has been in partnership with DKSH for the distribution of Lingham’s range of chili sauce for over a decade.

 

DKSH will now provide full Market Expansion Services from marketing and sales to logistics and distribution as well as after-sales services for all product ranges of Lingham’s chili sauce. The service range will include all channels, including selected food and beverage outlets in the food service industry.

 

Charles Yeoh, Director, Lingham & Sons, said: “Lingham’s is an iconic brand that has been in the market for over a century. We take pride in what we do, developing new flavors and sourcing for the best ingredients to put in the chili sauces we manufacture. We are excited to move forward and grow our market share. With DKSH, I am confident that we can reach future generations in Malaysia.”

 

Chua Chong Hoon, Vice President, FMCG, DKSH Malaysia, commented: “This collaboration is a great opportunity for us to partner with a local brand to serve the consumers in Malaysia. We are proud to distribute a much-loved food brand that takes pride of place in every Malaysian kitchen.”