Shanghai, China, March 26, 2025 - DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, has entered into a distribution agreement with Simplot Australia Pty Ltd in China. This partnership aims to expand Simplot’s market presence in China, bringing their globally recognized food brands LEGGO’S and JOHN WEST closer to Chinese consumers.
Simplot, the company behind favorite food brands that have been an integral part of consumers’ lives for generations, has chosen DKSH to strengthen its market position and accelerate growth through an enhanced omni-channel strategy. Building on a successful collaboration in Singapore and Malaysia, this expanded partnership will focus on increasing brand awareness and market penetration by leveraging DKSH’s extensive sales force and comprehensive distribution network across China’s diverse retail landscape.
Under this agreement, DKSH will provide full Market Expansion services, including sourcing, market analysis and research, marketing and sales, distribution and logistics, as well as after-sales support for the full range of both LEGGO’S and JOHN WEST’s products. Through this partnership, these products will be made available in China’s modern trade, traditional trade, convenience stores, specialty channels, and e-commerce platforms.
Anthony Noakes, Senior Director Asia Markets, Simplot, said: “We are confident that DKSH is the right partner for us based on its proven expertise in market expansion. With DKSH’s support, we look forward to enhancing LEGGO’S and JOHN WEST’s brand presence and making our products more accessible to Chinese consumers.
Irene Lin, General Manager, FMCG, DKSH China, added: “We are excited to partner with Simplot in China. With DKSH’s strong infrastructure, extensive market knowledge, and established distribution network, we are well-positioned to maximize brand visibility, drive growth, and ensure the success of Simplot in this dynamic market.”
