Phnom Penh, Cambodia, June 28, 2024 – Every year since 2018, DKSH Cambodia organizes a blood donation campaign with a different motto. This year, it was the first time that DKSH cooperated with other companies under the motto “Give Blood - Save Lives.”. The event was held at GIA Tower Phnom Penh in the presence of Dr. Meuk Sameam, Deputy Director of the National Blood Transfusion Center, other representatives, and employees from DKSH Cambodia as well as the partner organizers. Together, almost 400 blood bags were collected for the National Blood Center.
In Cambodia, DKSH has been present since the beginning of the 1950s. Today, it is one of the country's leading Market Expansion Services providers. Participating in blood donation campaigns is in line with DKSH’s purpose of enriching people’s lives and its social responsibility, as it is a way of deeply caring for people and supporting them in overcoming health problems. DKSH Cambodia continues to pursue this strong commitment to local communities as an integral part of its business.
Dr. Meuk Sameam, Deputy Director of the National Blood Transfusion Center, commented: “The country faces an annual demand of 140,000 blood bags nationwide, with the NBTC currently meeting 75 percent of that requirement. Unfortunately, voluntary blood donation fulfills only 19.5 percent of the country’s overall needs. This blood donation event aims to cultivate and promote a culture of voluntary blood donation. The initiative seeks to connect this act with the highest ideals of humanity, highlighting the selfless contribution individuals can make.”
Arden Feschuk, Vice President of the Business Unit Consumer Goods and Head of Country Management at DKSH Cambodia, said: “This is the seventh time that DKSH Cambodia has organized a blood donation campaign. Today, we are proud to join hands with some companies under the GIA community to organize this large-scale blood donation campaign to support the Cambodia National Blood Center. We are proud of everyone who can donate blood. Your act is not just a simple donation but a profound act of humanity. Each donor has shown care and concern, and through your contribution, you have directly improved the lives of those in our community. We extend our heartfelt thanks to all our DKSH employees and others who participated in this event. Your selflessness is truly lifesaving for those in need.”
