Yangon, Myanmar, October 18, 2023 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, has entered into an agreement with Dragon Victory Company Limited, a home care products manufacturer across Myanmar.
MMK bleaching product was launched in 2020 and other home care product lines were expanded in 2022. MMK offers a range of products, such as dishwashing liquid, liquid bleach, liquid detergent, etc.
Under this agreement, DKSH Myanmar will provide full Market Expansion Services, including marketing and sales as well as distribution and logistics services to amplify the reach of MMK products. The partnership will cover all modern trade and traditional trade channels, reinforcing MMK's determination to establish a commanding presence in the Myanmar market. By leveraging DKSH's unparalleled nationwide footprint, robust distribution network, and the profound expertise of its sales force, MMK is poised to ascend to new heights in commercial success. This partnership represents a harmonious blend of MMK's exceptional products and DKSH's unmatched route-to-market capability.
Khin Maung Win, Managing Director, Dragon Victory Company Limited said: “We are delighted to partner with DKSH to expand our footprint and offer our extensive MMK products across the Myanmar market. With DKSH’s unwavering commitment and proven expertise, we are confident that this partnership will enable us to extend our customer reach.”
Subhadip Mitra, General Manager, FMCG, DKSH Myanmar, commented: “Our partnership with Dragon Victory Company Limited is a testament to our commitment to bringing the esteemed MMK home care brand closer to the hearts and homes of Myanmar's consumers. With our enriched market insights and unparalleled distribution capabilities, we are excited to propel MMK toward unmatched market reach and foster its robust commercial growth.”
