Petaling Jaya, Malaysia, April 16, 2025 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, has entered a strategic partnership with Eastroc Beverage (Malaysia) Sdn. Bhd., a global provider of a high-quality and innovative portfolio of beverages. This collaboration will enhance the availability of Eastroc’s beverages across modern trade channels in Peninsular Malaysia, where the beverage market has shown consistent growth with consumers demonstrating a strong preference for products that offer both functionality and premium experiences.
As part of this partnership, DKSH Malaysia will provide comprehensive Market Expansion Services, including sales, field activation, distribution and logistics, and credit and collection. The collaboration ensures the seamless distribution of Eastroc’s beverages, beginning with Eastroc Energy Beverage and more innovative beverages in the future.
Building on DKSH’s proven track record of successfully launching and growing beverage brands in Malaysia, the collaboration leverages an extensive distribution network spanning hypermarkets, supermarkets, convenience stores, chain mini-marts, and petrol marts across Peninsular Malaysia. This comprehensive coverage ensures that Eastroc’s beverages will be readily available wherever consumers prefer to shop.
Leonard Tan, CEO of Eastroc Beverage (Malaysia) Sdn. Bhd., expressed his confidence in the partnership, stating: “As one of the leading beverage brands, we see tremendous potential for expansion in Malaysia. With DKSH’s strong market expertise and distribution network, we are confident in strengthening our brand presence and achieving sustainable growth in the region.”
Daniel Schwalb, Vice President, Fast Moving Consumer Goods at DKSH Malaysia, added: “We are excited to partner with Eastroc Beverage in bringing their high-quality and innovative beverage portfolio to Malaysian consumers. Through DKSH’s extensive distribution network and deep market expertise, we will ensure that every Malaysian consumer can enjoy these thoughtfully crafted beverages, whether they are seeking refreshment, energy, or a moment of sophisticated indulgence. Our track record in successfully growing beverage brands in Malaysia combined with our understanding of local consumer preferences positions us perfectly to drive Eastroc’s growth in this dynamic market.”
