Petaling Jaya, Malaysia, September 18, 2024 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, is proud to announce a new partnership with Simplot Malaysia Sdn. Bhd., a company operating in the Food & Beverages industry with an evolving portfolio of on-trend food service products. This collaboration aims to elevate the range of frozen fries products manufactured by Simplot India in the Malaysian market, offering consumers an expanded selection of superior potato snack options.
Under the agreement, DKSH Malaysia will deliver comprehensive Market Expansion Services, including marketing and sales, distribution and logistics, as well as credit and collection across various channels such as hotels, restaurants, cafés, and other food service outlets. DKSH will distribute Simplot’s range of frozen fries products from India, crafted to delight both culinary connoisseurs and food service experts alike. From enhancing classic recipes to adding a creative touch to contemporary dishes, Simplot’s potato fries invite culinary exploration.
KK Saw, Country Manager at Simplot Malaysia Sdn. Bhd., expressed his excitement about the new partnership, saying: “DKSH is the right partner for us to help establish, promote, and grow our products effectively in the Malaysia market. By partnering with DKSH, it will open up a wider market for our products, making them more accessible and closer to the consumers we wish to reach. We are confident in DKSH’s strong regional footprint, extensive distribution network, and experienced sales force to further strengthen our brand’s commercial presence and continued growth in this market.”
Daniel Schwalb, Vice President, Fast Moving Consumer Goods, DKSH Malaysia, added: “We eagerly anticipate combining our expertise and resources to elevate Simplot’s products across Malaysian Food Services channels. Our joint objective is to set new benchmarks, ensuring Malaysian consumers enjoy a diverse selection of potato fries that will enrich their culinary journey.”
