Bangkok, Thailand, February 17, 2025 – DKSH Business Unit Consumer Goods, a leading partner for FMCG companies seeking to grow their business in Asia and beyond, announces a strategic partnership with four Thai companies: King Pac Industrial Co., Ltd., Food Star Company Limited, Capital Trading Co., Ltd., and V Foods (Thailand) Co., Ltd. This collaboration highlights DKSH’s commitment to equipping local businesses with innovative solutions and market expertise to excel in Thailand’s competitive consumer goods market.
Through this partnership, DKSH enables sustainable growth for Thai companies across food and non-food sectors. In collaboration with King Pac Industrial Co., Ltd., DKSH expands the reach of Hero garbage bags to over 11,000 retail outlets nationwide, leveraging advanced inventory management and field activation services. DKSH also optimizes the distribution of Food Star Co., Ltd.'s DeeDo beverage portfolio while securing premium placements for Capital Trading Co., Ltd.’s Thai Thai rice and Seleco seaweed snacks. Additionally, DKSH expands the market reach of V Foods (Thailand) Co., Ltd. by making the V Farm product range, including corn milk and ready-to-eat corn products, widely available in leading convenience stores. These partnerships reflect DKSH’s commitment to operational excellence, and its ability to enhance brand visibility while creating new growth opportunities for Thai businesses.
In Thailand, DKSH’s Field Activation operation supports more than 11,000 stores nationwide. The team implements engaging merchandising, targeted promotions, and advanced marketing activities, supported by cutting-edge technology for real-time market insights and reporting to ensure optimal product placement and continuous brand visibility across modern trade, traditional trade, and convenience store channels.
DKSH’s field activation services focus on what matters most to clients such as getting products on shelves faster and remaining consistently available. With dedicated six-day-a-week operations in high-traffic locations, the experienced field activation merchandising teams ensure swift replenishment, optimized displays, and seamless execution to strengthen every partner’s retail presence in stores.
“At DKSH, we do not simply distribute products, we create winning retail strategies that drive engagement and brand growth. Our field activation teams work in synergy with category management and key account teams to ensure every product reaches consumers effectively. By leveraging smart merchandising, market intelligence, and technology-driven execution, we empower brands to scale and succeed in Thailand,” said Damien Morot, Vice President, FMCG, Thailand & Laos, DKSH (Thailand) Limited.
Veeranuch Lertanongsak, General Manager, Modern Trade, Consumer Goods, DKSH (Thailand) Limited, commented: “Our business partners choose DKSH for its deep retail expertise, strong retailer partnerships, and data-driven execution. Our field activation team ensures sustained product visibility and availability across all retail channels. Beyond retail execution, our mission is to empower local businesses to scale, compete, and build lasting connections with consumers. By combining strategic expertise with agile execution, we help Thai brands grow and lead in an evolving market.”
With over 110 years in Thailand, DKSH continues to drive business growth by providing the expertise, network, and resources that help brands expand and succeed. Through its field activation service, DKSH further strengthens retail execution by enhancing product visibility, ensuring availability, and helping businesses connect with more consumers. By combining strategic retail execution with deep market insights, DKSH supports local Thai businesses in reaching new opportunities - both locally and internationally.
