OTC & Consumer Health

What DKSH can do for youTrusted partner for OTC and consumer health companies

Consumers in Asia are increasingly encouraged to take the route of self-medication due to increased pressure on government healthcare budgets. Added to this, decreasing output from pharmaceutical manufacturing R&D efforts has led to an increased focus on developing innovative over-the-counter and consumer health medicines. Together with the rising middle class in the region, it is not surprising that over-the-counter and consumer health is one of the fastest growing health segments in Asia.

Whether you are new to Asia or have an established presence in the region, our expertise and presence opens up new markets for your business. We understand that one size doesn’t fit every situation. We develop customized growth strategies that are based on your business needs.

We have a long history of partnering with Asian, European and American brands in the Asian market. A small example of our current clients include market leading companies like Bayer, Bristol-Myers Squibb, Dr. Wolff, GSK, Reckitt Benckiser and Haw Par.

Our services at a glance

We are experts in business integration and can support you at every stage of the product life cycle, from pre-launch regulatory support, product launches to full services for mature and non-core brands. Under our full-agency business model, we take charge of the whole value chain. You can also work with us on selected services.

Path to country

Market entry

We use our in-depth market knowledge and insight to open up new markets for your products.

Our market entry services include:

Registration
Market research and competitor analysis
Importation and customs clearance

Path to channel

Demand creation, distribution and fulfilment

Our marketing and sales teams use their strong relationships with the channel to create demand for your product at every stage of its lifecycle.

Demand creation services we offer:

Sales and marketing teams
Key account management
Brand management
Category management
Promotion management
Telemarketing and telesales
Media relations
Staff hosting

We deliver your product to more channels through our capillary distribution network of unique scope and depth. Our facilities and fleet are professionally managed and subject to the most stringent international quality requirements, notably ISO 9001, ISO 13485, Good Manufacturing Practice (GMP) and Good Distribution Practice (GDP).

Distribution services provided by DKSH include:

Order taking or processing
Redressing
Warehousing
Transportation
Forward and reverse logistics
Inventory management
Consignment inventory management
Order fulfillment/delivery
Special delivery
Return management
Named patient supplies

We go to the extra mile to not only market, sell and deliver your product, but to also fulfill the sales order process including after sales.

Our fulfillment services include:

Credit control, invoicing and collection
Pharmacovigilance

Path to purchase

Activation and measurement

We have the capability to turn shoppers into buyers by developing engaging activities for customers in both modern and traditional trade.

Activation services we provide include:

Trade marketing
Field marketing (merchandising, brand activation, in-store services, shopper engagement, mystery shoppers, promoter advisors)

Our experts use modern tools to continuously measure the impact and fine-tune the strategy where necessary.

We provide the following measurement services:

Market insights
Measurement surveys

Regulatory services

Specialized regulatory consultancy

We provide registration and regulatory consulting services for food supplements, cosmetics and healthcare products and devices. Our regulatory affairs experts maintain ongoing liaisons with regulatory authorities, manage our clients’ dossiers, process a large number of marketing authorizations on behalf of our clients and safeguard their interests.

Regulatory services we provide include:
Pre-registration: