Singapore, January 22, 2025 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, announces its new partnership with Deva Industries Pte Ltd to bring Anytime Adult Diapers to the Singapore market. This strategic collaboration represents a shared commitment to improving consumer’s quality of life through top-tier consumer healthcare and hygienic products.
Deva Industries, a recognized leader in disposable health and medical supplies, has built a strong reputation for providing high-quality products, including diapers, sanitary items, and an extensive range of medical essentials. Their flagship brand, Anytime Adult Diapers, combines superior comfort with reliable protection, meeting Singapore’s increasing demand for premium adult care products. Their dedication to quality and continuous innovation aligns seamlessly with DKSH’s mission to enrich people’s lives.
Through this partnership, DKSH will provide full Market Expansion Services, leveraging on its extensive distribution network and deep market expertise to ensure Anytime Adult Diapers will be readily available to Singapore families wherever they prefer to shop, from neighborhood stores to major retail chains and online marketplaces. This collaboration marks a significant step in DKSH’s efforts to meet the increasing demand for high-quality adult care products in Singapore’s evolving consumer health market.
Dharyono Soesanto, Chief Operating Officer, Deva Industries, commented: “We are excited to partner with DKSH in Singapore, given their strong track record in building consumer health brands and deep understanding of local market dynamics. Their comprehensive distribution capabilities and proven expertise in reaching consumers across all retail channels align perfectly with our commitment to making quality adult care products more accessible to Singapore families. We are confident that DKSH’s market knowledge and extensive network will help us better serve the needs of Singapore consumers.”
Adrian Kang, Vice President, Fast Moving Consumer Goods, DKSH Singapore, stated: “We are excited to partner with Deva Industries, a company that shares our passion for quality and customer satisfaction. This partnership represents a strategic entry into the adult care category, reflecting our dedication to innovation and customer satisfaction. By expanding into this growing segment, we are well-positioned to capture untapped opportunities and redefine excellence in the consumer healthcare industry. By combining DKSH’s market expertise with Deva Industries’ commitment to excellence, we are confident that this partnership will greatly benefit consumers in Singapore seeking high-quality hygienic products.”
The partnership underscores DKSH’s position as the preferred growth partner for consumer health brands in Asia Pacific, while building on Deva Industries’ vision to improve lives through premium hygiene solutions. This strategic category expansion not only demonstrates both companies’ commitment to driving business excellence but also extends Deva Industries’ mission of delivering superior care products across Southeast Asia. Through this alliance, both companies are set to establish new standards in consumer wellness by offering accessible, premium-quality products while delivering exceptional consumer experiences in Singapore’s dynamic market.
