DKSH and Odani Kokufun Expand Partnership to Singapore, Adding to Success Story Across Asian Markets

Singapore, January 6, 2025 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, is proud to announce the expanded partnership with Odani Kokufun (OSK) to distribute their premium tea in Singapore. This strategic partnership aims to accelerate OSK’s market presence in Singapore, building on DKSH’s proven success in driving the brand’s growth across multiple Asian markets.

Already established in Singapore’s competitive tea market, OSK trusts DKSH to strengthen its market position and unlock new growth opportunities. This collaboration marks the fifth market of this partnership, following successful business acceleration in Thailand, Hong Kong, Malaysia, and Cambodia since 2018.

Under this agreement, DKSH will provide full Market Expansion Services to enhance OSK’s market performance in Singapore. This encompasses distribution, logistics, sales, comprehensive trade, and brand marketing activities for OSK’s premium tea portfolio, including their green tea, roasted green tea, jasmine green tea, and green tea with roasted brown rice variants.

Kazuhiro Odani, CEO of OSK, commented: “With an established presence in Singapore’s tea market, we are now ready to accelerate our growth through this strategic partnership. DKSH’s proven track record in our other markets demonstrates their ability to drive sustainable business growth. We are confident that their expertise will help us capture new opportunities in Singapore’s dynamic market.”

Adrian Kang, Vice President, Fast Moving Consumer Goods, DKSH Singapore, stated: “The partnership with OSK in Singapore will leverage our deep local market insights to connect their premium tea offerings with Singaporean consumers. We are committed to driving meaningful market penetration and creating value for OSK in this key market."

Jean-Pascal Cayssiols, Vice President, Group Client Growth and Business Development, DKSH Consumer Goods, added: “Our partnership with Odani Kokufun exemplifies DKSH’s strategic approach to market expansion across the region. By consistently delivering growth in multiple markets, we have demonstrated our ability to transform local brand potential into regional success. The Singapore expansion is a testament to our collaborative approach and deep understanding of diverse Asian consumer markets.”

This expansion underscores DKSH’s position as the preferred growth partner for consumer brands in Asia Pacific. The addition of Singapore to OSK’s distribution network with DKSH demonstrates both companies’ commitment to driving business excellence and delivering premium consumer experiences across Asian markets.