Singapore, February 20, 2025 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, announces its strategic partnership with Vida World Sdn. Bhd., a leading Malaysian beverage company, to introduce its innovative product line, Vida Water, to the Singapore market. This collaboration underscores DKSH’s commitment to expanding its beverage portfolio and addressing the growing demand for premium hydration solutions.
Leveraging its extensive distribution network, DKSH will enhance the reach and visibility of Vida Water across Singapore. The partnership is designed to connect Vida World’s premium hydration solutions with DKSH’s strong relationships in retail, general trade, food services outlets, and other key channels, ensuring swift and widespread market penetration.
Recognized for its exceptional and refreshing beverages, Vida World offers a diverse range of products, including juices, smoothies, carbonated soft drinks, specialty teas, coffees, and functional beverages such as energy drinks and hydration solutions. With a solid global presence, Vida World has established itself as a premium brand known for its quality and innovation.
Chan Meng Yang, Chief Executive Officer, The Vida World Sdn. Bhd. commented: “We are excited to partner with DKSH as we continue to strengthen our commitment to delivering premium hydration solutions to a broader audience. Our joint efforts will ensure that this exceptional product reaches those who prioritize health and wellness, while contributing to the growth and innovation of the hydration category. Together, we are poised to make a lasting impact on the market and provide greater accessibility to top-tier beverages.”
Adrian Kang, Vice President, Fast Moving Consumer Goods, DKSH Singapore, stated: “This collaboration with Vida World perfectly complements our mission of enriching lives through the delivery of high-quality consumer goods. With 160 years of experience in the Asian market and a commitment to excellence, we are confident that Vida Water will quickly become a go-to choice for health-conscious consumers in Singapore.”
Marking a significant milestone, this partnership allows DKSH to diversify its product offerings and create cross-selling opportunities across its consumer goods portfolio. Combining Vida World’s premium beverages with DKSH’s omni-channel expertise and commitment to value chain integrity, the collaboration is set to drive long-term growth and mutual success for both companies.
