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Fast Moving Consumer Goods (FMCG)

Tim Herrick

General Manager Consumer Goods

+64 21 483 301
Contact Email
DKSH New Zealand Limited
Ground Floor, Building C, Millennium Centre, 600-604 Great South Road, Ellerslie, Auckland 1051
  • Factsheet Consumer Goods
    (PDF, 149 KB)

DKSH is the leading growth partner for fast moving consumer goods companies in New Zealand. Our experts provide a range of Market Expansion Services across the value chain, ranging from importation and customs clearance to marketing and sales, distribution and logistics, field merchandising and other value-added services.
We are active in the following categories:

  • Snacks and confectionery
  • Beverages
  • Health and beauty
  • Dry grocery
  • Laundry
  • Pharmaceuticals

What DKSH can do for youTrusted partner for FMCG companies at every stage of expansion

Whether you are new to New Zealand or have an established presence in the region, our expertise helps open up new markets and create sales growth opportunities. We understand that one size doesn’t fit every situation. This is why we develop customized and integrated solutions for your business success.

We have an excellent track record in sales and distribution of brands. Our unparalleled scale ensures optimum efficiency and helps us achieve attractive trade terms. We use our extensive capillary distribution network, knowledge of the market and long-term relationships with customers to ensure speed-to-market and increase visibility and availability of your products.

Deep category expertiseKey categories served by DKSH

Because of our scale and leverage, we have developed a strong understanding of the categories we work in. We use this market insight to create successful growth strategies for your product. 

  • Snacks and confectionery
  • Beverages
  • Health and beauty
  • Dry grocery
  • Laundry
  • Pharmaceuticals

Our services at a glance

DKSH is the one-stop-shop for FMCG companies looking to grow their business in New Zealand. We take charge of the whole value chain. We offer business model options to suit our clients’ requirements, including full-agency and field marketing options.

Market entry

We use our in-depth market knowledge and insight to open up new markets for your products.

Our market entry services include:

  • Registration
  • Market research and competitor analysis
  • Importation and customs clearance
     

Demand creation, distribution and fulfillment

Our marketing and sales teams use their strong relationships with the channel to create demand for your product at every stage of its lifecycle.

Demand creation services we offer:

  • Sales and marketing teams
  • Key account management
  • Brand management
  • Category management
  • Promotion management
  • Media relations
  • Staff hosting

We deliver your product to more channels through our capillary distribution network of unique scope and depth. Our facilities and fleet are professionally managed and subject to the most stringent international quality requirements, notably ISO 9001, ISO 13485, Good Manufacturing Practice (GMP) and Good Distribution Practice (GDP).

Distribution services provided by DKSH include:

  • Order taking or processing
  • Redressing
  • Warehousing
  • Transportation
  • Forward and reverse logistics
  • Inventory management
  • Consignment inventory management
  • Order fulfillment/delivery
  • Return management

We go to the extra mile to not only market, sell and deliver your product, but to also fulfill the sales order process including after sales.

Our fulfillment services include:

  • Credit control, invoicing and collection

Activation and measurement

We have the capability to turn shoppers into buyers by developing engaging activities for customers in both modern and traditional trade.

Activation services we provide include:

  • Trade marketing
  • Field marketing (merchandising, brand activation, in-store services, shopper engagement, mystery shoppers, promoter advisors)

Our experts use modern tools to continuously measure impacts and fine-tune strategies where necessary.

We provide the following measurement services:

  • Market insights
  • Measurement surveys

Specialized regulatory consultancy

We provide registration and regulatory consulting services for food supplements, cosmetics and healthcare products and devices. Our regulatory affairs experts maintain ongoing liaisons with regulatory authorities, manage our clients’ dossiers, process a large number of marketing authorizations on behalf of our clients and safeguard their interests.

Regulatory services we provide include:
Pre-registration:

  • Regulatory feasibility assessment
  • Labeling requirement assessment

Registration:

  • Dossier preparation
  • Compliance check
  • Product sample submission
  • Dossier submission
  • Registration follow-up and monitoring
  • Regulatory approval

Post-marketing:

  • Marketing Authorization (MA) holding, maintenance and transfer
  • Variations (minor and major)
  • Renewal
  • Advertising compliance check

Specialty services:

  • Technical services
  • Operational services

Why partner with DKSH Clients tell us that they choose to work with DKSH for a number of reasons

  • Our consumer goods experts go the extra mile for your success

  • We create localized strategies based on in-depth market knowledge

  • We turn category insight into actionable sales strategies

  • DKSH supermarket KitKat promotion

    We turn shoppers into buyers through engaging field marketing acivities by our experienced Field Activation Team

  • DKSH employee compliance inventory check

    As a publicly listed company in Switzerland, corporate governance and compliance are at the heart of our operations

  • Warehouse DKSH expert safeguard

    Our quality experts safeguard the integrity of your products across the value chain

  • We gain further efficiency through operating the SAP platform and voice-pick technology

  • IT room

    We run a reliable IT backbone with sophisticated business continuity and disaster recovery plans

Success stories

  • Crafting BOH Tea’s Award-Winning Distribution Success in Malaysia

    Crafting BOH Tea’s Award-Winning Distribution Success in Malaysia

    In the competitive and crowded Malaysian tea market, BOH Tea partnered with DKSH to help enhance its business and marketing strategies while focusing on expanding distribution and elevating consumer engagement.

  • Alternative Dairy Producer Makes Headway in China’s Leading Supermarket Stores

    Alternative Dairy Producer Makes Headway in China’s Leading Supermarket Stores

    Trendy alternative dairy brand Oatly partners with DKSH to establish a presence in leading supermarket chains and extend market reach in China.

  • Lotus Biscuits Spread Its Tasty Delights Across Hong Kong and Macau

    Lotus Bakeries Spread Tasty Delights Across Hong Kong and Macau

    Belgian biscuit company wins over consumers’ hearts with new product varieties and innovative food applications in Hong Kong and Macau.

As the global leader in the premium chocolate business, we rely on partners with a fundamental understanding of local markets, trade and consumers. In DKSH, we have found a like-minded partner and enjoyed a significant record of achievements for more than 50 years.

Ernst Tanner, Chairman and CEO of Lindt & Sprüngli AG

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