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Media release

DKSH Co-hosts PacBio's Flagship PRISM 2025 in Vietnam, Supporting Local Genomic Research

DKSH Co-hosts PacBio
DKSH co-hosts PacBio’s premier genomics conference PRISM in Vietnam for the first time. The event connects Asia-Pacific scientists and researchers with global experts and advanced sequencing technologies, highlighting DKSH’s commitment to expanding access to cutting-edge life science solutions for the local scientific community. 
Ho Chi Minh City, April 15, 2025 – DKSH Business Unit Technology, a leading partner for life sciences exploration across Asia, and PacBio have announced the opening of the annual flagship event PRISM 2025 in Da Nang, Vietnam. Running from April 14 till 16, this marks the first time the prestigious genomics conference has been held in Vietnam and the second time in Southeast Asia. As PacBio’s strategic partner in the region, DKSH is co-hosting the event, creating a valuable opportunity for Vietnamese scientists and researchers to engage with global experts and cutting-edge sequencing technologies.
PRISM 2025 represents a significant milestone for Vietnam’s growing influence in the life sciences sector, offering local researchers, scientists, and professionals unprecedented access to advanced genomic technologies and global expertise. The two-day event features presentations from genomics experts, workshops, and an exhibition of PacBio’s latest sequencing technologies. DKSH’s involvement as co-host underscores its commitment to connecting Vietnamese researchers with world-class scientific tools and expertise, fostering local innovation in genomic research.
The strategic partnership between PacBio and DKSH has been ongoing since 2023 in several key markets in Southeast Asia. This collaboration has been recognized for DKSH’s exceptional performance as a key distributor, with the company receiving “The President’s Award at Channel Odyssey 2024”, PacBio’s internal channel partner event, highlighting DKSH’s outstanding performance and commitment to customer satisfaction. DKSH’s extensive distribution network enables wider access to PacBio’s premier life science technologies, which are distinguished by their exceptional accuracy, quality, and completeness. These advanced sequencing solutions address a broad spectrum of research applications, including human germline sequencing, plant and animal sciences, infectious disease research, and oncology.
Lyndsey Lam, Director of Marketing, PacBio, Asia-Pacific stated: “PRISM is our global flagship event that brings together genomics experts and researchers from around the world to exchange ideas and advance scientific discovery. Hosting this year’s event in Vietnam also represents an exciting opportunity to engage with the country's talented scientific community. We appreciate collaborating with partners like DKSH to showcase our advanced sequencing technologies and support research innovation across the region.”
Nguyen Thi Ton Cam Tram, General Manager, Business Unit Technology, DKSH Vietnam, emphasized: “As PRISM 2025 co-hosts and members of PacBio's Asia-Pacific network, we're connecting Vietnamese scientists with leading genomic technologies-empowering local researchers through global collaboration, knowledge exchange, and access to cutting-edge sequencing trends.”