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Beauty Dietary Supplements Keep Growing in Southeast Asia

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The demand for beauty supplements, particularly with skin whitening benefits continues to expand, as companies frequently tout it as a more holistic approach to skin care.

According to a report by Euromonitor, Malaysia came out as the biggest manufacturer of beauty-related dietary supplements across Southeast Asian markets in 2022. Their extensive research and development facilities made the Malaysian market the perfect candidate for companies seeking to invest in the innovation of beauty supplements.

Many skin-enhancing dietary supplements are formulated using various natural and organic sources, which are dense in vitamins and minerals believed to be beneficial for the skin. Traditional Chinese Medicine, with ingredients such as dried pears, pearl powder, peach gum, or white fungus, are highly popular due to their proven efficacy. This has prompted many brands to adopt these ingredients and their perceived benefits as the main selling points of their star products. Read more