Three Reasons Why Brand Owning Healthcare Companies Choose to Outsource

Commercial outsourcing allows brands to expand their geographical reach in existing markets while also penetrating new locations. By partnering with a commercial outsourcing provider such as DKSH, brands will also have access to a capillary distribution network of thousands of customers and partners in diverse channels; from medical centers and public and private hospitals to chain and mom-and-pop pharmacies.

An outsourcing provider will also have in-depth knowledge and understanding of local markets and regulations as well as regulatory restrictions, making market entry an easier process.

In a complex and competitive market, brands strive to successfully launch new products and quickly gain more sales. With support from a professional commercial outsourcing partner such as DKSH, brands can start penetrating new markets with their new products straight away without too much hassle.

Brands can skip the processes of conducting market research, planning, sales strategies, and forming new sales and marketing teams, hence, allowing businesses to reduce fixed costs.

Commercial outsourcing partners have experienced, high-performance teams of sales and marketing experts who know what strategies work best in particular markets and have developed healthy, long-term relationships with a network of customers. Allowing outsourcing partner to assist businesses in launching new products ensure their business growth and success.

When a product enters its maturity stage, sales often start to decline. But if managed properly, a mature product can still be a revenue generator.

Commercial outsourcing partners can support brands in reinvigorating products to grow by introducing products to new targets, retaining loyal customers, reviving sales through omni-channel approach as well as providing value-added services.

Enhancing patient care to patients to improve their positive experience of care and health outcomes such as Patient Support Programs offered under the DKSH PSPhere programs are a good example of this.