Understanding Zero Consumerism Among Shoppers in Asia

There are several characteristics that differentiate zero consumers from traditional consumers. Zero consumers want zero boundaries in their shopping experience and expect retailers to be consistent with their physical and digital offerings. A recent survey conducted by McKinsey shows that consumers nowadays are shopping in more channels based on prices, availability, and convenience.

Zero consumers are also more particular in the prices of certain items. While they prefer to save their money on some categories, they are not afraid of splurging on other products or services. Another survey also reported that consumers will switch store or brand if they can get better value from the other. This can be in the form of lower prices, attractive promotions, or charging low or free for deliveries.

Continue reading to learn what can companies do to reinvent their brand in order to keep their pace with zero consumerism in this McKinsey article.