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DKSH’s commercial kitchen solution keeps Q Burger competitive in Taiwan

DKSH’s coffee solutions helped Q Burger breakthrough the strong competition in Taiwan’s breakfast market.

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Technology

Business Lines

Hospitality Equipment

Services

After-sales services, Application engineering, Distribution and logistics, Research and analysis, Sourcing

Markets

Taiwan

Taiwan’s breakfast chain store market is highly competitive with over 10,000 stores in 2018 and an average of 2,200 people for each store available. According to market statistics, it costs less than CHF 30,000 to open a breakfast store in Taiwan. Though the entry barriers are low, the challenge faced by operators is to build a sustainable business as new stores and chain stores are opening rapidly.

DKSH’s commercial kitchen solution helps Q Burger overcome competitive Taiwan market

Challenge

Being a relative newcomer to the market since 2017, Q Burger needed to grow its market share as quickly as possible in this fast-paced industry. As they hoped to achieve better sales and bring in higher profits from their stores, they were seeking out an experienced business partner with strong local knowledge of the food and beverage market to help them meet their goals.

Approach

DKSH commenced the project by conducting a detailed market analysis of consumers’ preferences and the existing breakfast market’s landscape. From the study, among the key recommendations to Q Burger was to use Eversys’ semi-automatic coffee machine in their stores to enhance efficiency and improve customer service.

It was also suggested for the store operators to include premium coffee drinks on their menu, something that the other existing breakfast chain stores do not have. DKSH provided further support to identify and source the best coffee flavors to suit Q Burger’s menu. This offered a unique selling point to help strengthened brand awareness among coffee lovers and to differentiate itself within the competitive breakfast market.

Result

After collaborating with DKSH, Q Burger has since tripled its revenue for sales of coffee drinks in their stores. The fast-growing chain store currently has 125 outlets across Taiwan and is planning to open another 100 stores by the end of 2019.

The improved coffee quality coupled with DKSH’s reliable after-sales services helped the chain store revolutionize the local breakfast market.

The key to Q Burger’s success was down to DKSH’s product expertise in the food and beverage industry and what best suited the local market’s preferences. Their reliable after-sales services and innovative coffee equipment helped us in continuing to grow in this highly competitive market.

Alan Cheng, CEO, Q Burger

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