Approach
To address these challenges, we have taken a partner-centric approach, focusing on the needs of our collaborators. We understand that our success lies not only in our own strategies but also in supporting our partners' growth and success.
In terms of economic growth and changes, we have collaborated closely with our partners to identify new growth opportunities and diversify our offerings. For example, our Business Unit Healthcare partnered with CUHK Medical Centre to provide customized smart hospital solutions, maximizing their space and increasing the number of inpatient beds. This approach allows us to support our partners' objectives while delivering value to the market.
We have continued to embrace technological advancements and digital transformation to gain operational efficiency, improve customer experience, and stay competitive in a rapidly evolving market. For example, the Mapletree Logistics Hub Tsing Yi underwent expansion in 2018 and obtained GMP and GDP certifications. With an area of 13,000 square meters, it features pressure-treated flooring to facilitate the movement of Automated Guided Vehicles.
One of our key strengths is our agility in responding to changing consumer trends by continuously innovating and introducing new products and services that align with evolving customer preferences. As urban ailments become more prevalent, our in-house brand, Hirudoid, has introduced new formulations in the medicated ointment series. In addition to addressing bruises, we have also developed formulas for symptoms related to varicose veins, Veni leg care lotion, and even acne patches, catering to the diverse healthcare needs of every Hong Kong resident.
We continue to integrate sustainability practices into our operations, demonstrating environmental, and social responsibility. This enabled the company to align with changing societal expectations and contribute positively to the communities we operate in. Since the partnership between our Business Unit Consumer Goods and Feeding HK was established in 2022, we have supported over 64 charities covering 79 branches that donated nearly 76,122 meals at 30,710 kg in total.
By adopting the above approaches, we strive to navigate the challenges and seize the opportunities presented in Hong Kong's dynamic business landscape.