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DKSH Cambodia spurs local talent to drive growth and be the difference

DKSH transformed its HR management and stepped up communications activities to become an award-winning employer in Cambodia.

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Business Units

Consumer Goods, Healthcare, Performance Materials

Services

After-sales services, Digital business, Distribution and logistics, Marketing and sales, Research and analysis, Sourcing

Markets

Cambodia

DKSH Cambodia is the leading Market Expansion Services provider for companies who want to grow their business in Cambodia. Established in 1952 in Phnom Penh and almost 1,800 specialists, we are now one of the market’s leading business organizations.

DKSH Cambodia spurs local talent to drive growth and be the difference

Challenge

As DKSH Cambodia was not a well-known corporate brand among local young professionals, we were finding it challenging to attract local talent. The employment market was also very competitive with the increasing presence of multinational organizations and domestic corporations, particularly in the major cities.

Approach

We introduced a standardized approach to the recruitment processes, staff guidelines and performance measurements for our employees. Internally, we held more employee engagement activities including festival celebrations, activities with organizations in our local communities, employee development programs through DKSH’s in-house training and development center Fantree Academy, town hall meetings, sports competitions and recognizing employees with long-service awards.

Externally, we promoted our Employee Value Propositions to students and job seekers in the market through exhibitions at universities and national career fairs. Our Human Resources team also participated in industry events, conferences and career talks. Furthermore, we took advantage of the digital and social media platforms to highlight the history and successes of our organization.

We also participated in and won the Best Employer Brand Award 2019 organized by the World HRD Congress and Star of the Industry Group.

Result

As a result of our engagement activities and the recognition from winning the Best Employer Brand Award 2019, there has been an increase in awareness of DKSH as a company brand. More people and especially potential employees know what we do and what services we offer in Cambodia and beyond.

We have been active in Cambodia for several decades and with our almost 1,800 specialists, we are among the leading employers in the market. Having won the Best Employer Brand Award in 2019, we are now internationally recognized as one of the best places to work in Cambodia.

Navuth Yang, Director Country Human Resources, DKSH

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