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Global healthcare company steps up eCommerce presence in Thailand

Global market-leading healthcare company leveraged on DKSH’s innovative eCommerce solutions to drive incremental growth and further cement its market position in Thailand.

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Business Units

Healthcare

Services

Digital business, Marketing and sales

Markets

Thailand

The company is among the world's leading research-based pharmaceutical and healthcare companies and has been present in Thailand for more than 50 years. As a market leader in terms of sales volume, customer base and number of employees, they are ISO-certified in most of the segments they operate in and continue to receive industry awards and international recognition for their products and services.

Global healthcare company steps up eCommerce presence in Thailand

Challenge

Prior to working with DKSH, the company was selling its products via a major eCommerce platform. However, they felt that their products should be attracting more consumers and the online sales could be higher.

They were looking for an established eCommerce solution and service provider to help them design and implement an effective digital marketing program and ensure a stronger presence in the e-marketplace for their brands.

Approach

The first task undertaken by DKSH’s eCommerce team was to help the company plan out a comprehensive end-to-end eCommerce solution, which includes supply chain management, commercial planning, key account management and the relevant digital marketing implementation.

In addition to the consultation and guidance in setting up the necessary sales and marketing activities across diversified marketing channels using the omni-channel approach, DKSH also focused on helping the company to adapt to market changes faster particularly in online retail.

Hands-on coaching was provided to designated employees of the company to manage the systems and operate the eCommerce business on the online marketplaces and digital platforms they were present in.

Result

The result of this program saw incremental sales with the company recording an increase in online sales of more than 520 percent at the end of the first year of working with DKSH. Following this remarkable achievement and putting in place further digital marketing initiatives, the company’s online business grew by nearly the same sales growth in the following year.

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DKSH pharmaceuticals

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