Contact Us

Please leave a message

×

Penetrating the Vietnamese dental market

We partnered with a leading US corporation to bring about significant sales growth and open the way to their sustainable market success in Vietnam.

Back

Business Units

Healthcare

Business Lines

OTC and Consumer Health

Services

Distribution and logistics, Marketing and sales

Markets

Vietnam

Penetrating the Vietnamese dental market

Challenge

A leading US corporation was active in several sectors in Vietnam, including electrical distribution, telecommunications, medical, office, home products and dental. Their dental business in Vietnam worked through wholesalers.

The company however soon discovered the disadvantages of this approach: it could neither control market prices nor obtain transparent reports with customer contact details. And despite the enormous potential of the market, their sales and market share were consistently failing to develop.

Approach

DKSH Vietnam was approached to drive sales growth for the dental business of this company. Although the dental business was new to DKSH Vietnam at the time, drawing on our extensive global and local expertise, our Healthcare team created a comprehensive strategy for this client.

We set up a dedicated customer care team specializing in dental products, established an urgent delivery route supplying the products and held product training for all staff involved in customer care, supply chain, warehousing and delivery. The team also proactively coordinated product sales with the client at several important dental exhibitions.

Result

We achieved great results as of our first year of cooperation, exceeding our client’s expectations by far. Ever since, sales have continued to grow in double-digits every year. Thanks to our efforts, the business no longer depends on wholesalers but deals directly with dental clinics nationwide.

Over 450 dental clinics and hospitals across the country now enjoy excellent service through DKSH and our client receives the essential market feedback required to further expand its offering.

Related stories

Excellent teamwork enables first-rate implementation

Excellent teamwork enables first-rate implementation

Communication key to supplement probiotics growth

Communication key to supplement probiotics growth

Renewed and compliant growth for a mature pharma product in Vietnam

Renewed and compliant growth for a mature pharma product in Vietnam

Launching a new plaster treatment in Hong Kong

Launching a new plaster treatment in Hong Kong

Opening up new growth channels

Opening up new growth channels

Related links

DKSH pharmaceuticals

Select a market