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Topping the competition with improved visibility

In the face of tough competition in New Zealand, Lindt & Sprungli decided it needed to focus on delivering better product visibility, improving distribution and developing more effective promotional campaigns. We supported them to do this.

Since its establishment 170 years ago, Lindt & Sprungli is today recognized as a market leader for premium quality chocolate, offering a large selection of products in more than 120 countries.
The Switzerland-based company, which reported sales worth USD 4.1 billion in 2016, has been collaborating with DKSH in markets such as Hong Kong, Macau, China, Taiwan, Singapore and New Zealand.