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DKSH keeps Perfetti Van Melle innovative in New Zealand

Who would ever think of having a soft chewy caramel filled with chocolate from Mentos? DKSH helped Perfetti Van Melle deliver that in New Zealand, surprising many with the irresistable outcome.

Perfetti Van Melle is the world’s third largest global confectionery company. The Italian-Dutch based company employs more than 17,000 people and has an annual revenue of over USD 3 billion.Its products, which include household brands like Chupa Chups, Mentos, Frisk, Fruittella and Smint are distributed across 159 countries.

DKSH has supported Perfetti Van Melle locally since 1995, successfully launching many varieties of new candies, gum and mints into the New Zealand market.