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Consumer goods businesses need to be agile to survive

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Consumer goods businesses need to be agile to survive

The fast-changing world is pushing consumer goods businesses to become more agile and better adapt themselves to evolving market and consumer needs.

Despite their good intent, many businesses have been slow to embrace agility in the way they work, often because they are not sure how and where to apply them. The key to success is to understand that agile adoption won’t be an all-or-nothing proposition. Certain functions and capabilities should go agile and others may not need to.

Read the article “Agile in the consumer-goods industry: The transformation of the brand manager” by McKinsey & Company to learn how to set up an integrated and agile approach for the marketing, sales and product development teams in your company. 

Check out more articles on DKSH’s Insights page.

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