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Elevating Sales in the Digital Age: Maximizing Growth Opportunities through Innovative Route-to-Market (RTM) Strategies

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Elevating Sales in the Digital Age: Maximizing Growth Opportunities through Innovative Route-to-Market (RTM) Strategies

Numerous Consumer Goods firms have transitioned to e-commerce and omni-channel sales, but they often overlook chances to enhance sales by establishing closer proximity to their customers.

One contributing factor is the absence of digital tools in their route-to-market (RTM) strategies, which are not viewed as strategic assets for fostering growth. As consumer behaviors continue to evolve and the retail landscape becomes increasingly intricate, the imperative for action becomes even more pronounced. Our research indicates that by revising their RTM approach, companies can boost their net sales and attain a 10–14% increase in top-line growth.

Read more to find out from this Accenture article.

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