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How to Master Omni-Channel in Retail to Deliver a Great Consumer Experience

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How to Master Omni-channel in Retail to Deliver a Great Consumer Experience

Omni-channel shopping has now become the new normal for almost all consumer products and is likely to remain so for the foreseeable future. Through this, it allows consumers to shop and make transactions across multiple channels, which include marketplaces, social channels, and brick-and-mortar stores while benefiting from a seamless and holistic consumer experience.

Companies that want to deliver a great consumer experience across multiple sales channels will need to meticulously rethink and possibly overhaul their traditional supply chain approaches to stay relevant or even move forward. The challenge is extensive, but so is the opportunity.

Read more at: Omnichannel shopping and retail | McKinsey

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