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Thailand’s Recovery From Pandemic Changes Consumer Habits Amidst Inflation Surge

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Thailand’s Recovery From Pandemic Changes Consumer Habits Amidst Inflation Surge

Thailand's recovery from the pandemic has been accompanied by a surge in inflation, reaching its highest level in 14 years. However, consumers have adapted to this situation by adjusting their purchasing habits and media consumption.

Notably, out-of-home (OOH) activities and take-home fast-moving consumer goods (FMCG) consumption are gradually returning to pre-pandemic levels. Despite the challenges posed by inflation, the resilience and adaptability of Thai consumers have played a significant role in mitigating its impact. Read more

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