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Trendspotting in the Paradoxical Consumer Landscape: A Must-Know Guide

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Trendspotting in the Paradoxical Consumer Landscape: A Must-Know Guide

Consumer behaviors are diverging in sometimes paradoxical directions. For example, 75 percent of consumers express their preference for a seamless omnichannel experience, while only 25 percent feel satisfied with the current offerings provided by retailers.

Additionally, an impressive 84 percent consider sustainability as a highly significant factor in their purchase decisions. However, when confronted with inflation, 50 percent remain unsure about their willingness to pay extra for sustainable products.

How can companies quickly detect—and respond to—these trends? Read more

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