Oncology medicine overcomes strong competition in Thailand

Challenge

The company needed to renew interest and rebuild market awareness for its mature oncology medicine in order to remain competitive in Thailand.

To achieve this, its biggest challenges were the existing reimbursement restrictions and the presence of strong competitors in the local market.

Approach

Using our broad infrastructure network, strong local market knowledge and longstanding relationships with prescribers, we created a differentiation strategy for our client to ensure they focused on the right patients and doctors.

Several activities were implemented to regenerate attention for the mature oncology product. This included organizing a symposium featuring international speakers and case study discussions among key prescribers in the country. DKSH also helped the client build strong networking ties with key opinion leaders (KOLs) and influencers in Thailand.

Result

DKSH’s approach proved to be a success as the client’s product regained its reputation in the market and successfully achieved a hospital listing through a fast track process.

Since then, the client’s product has been recording growth above market average and continues to exceed expectations.