Sammic cooks up a storm with new sous-vide equipment in Taiwan

Challenge

As sous-vide cooking is still relatively new to the Taiwan market, restaurateurs and food operators have limited knowledge about this method of food preparation. Our client Sammic, who had limited access to the Taiwanese market, needed our help to create market awareness and promote its product line.

Approach

As our sales team has strong business relationships with key customers in the local market, we were able to quickly identify a customer who was interested in the technology. Wowprime Corp, a well-established restaurant chain providing catering services both in Taiwan and global markets, was keen to open a new restaurant that only prepared sous-vide meals.

We provided technical support such as menu development and training classes for the chef to familiarize him with the technology. We also guided the restaurant chain on how to best combine local ingredients with the cooking equipment to create dishes that meet the preferences of Taiwanese consumers.

Result

The new restaurant generated strong interest among Taiwanese consumers as demonstrated by the long queues waiting to try its new sous-vide cooked dishes. Within a year, the restaurant opened five new outlets.

Following the restaurant’s success, we developed website marketing content and implemented online advertising campaigns to heighten brand awareness. The website recorded a significant increase in online exposures and higher user clicks, while there were more online users searching for the word “Sammic” on search engines after the launch.