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Hyper-personalization to leap ahead in 2020

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Friday Thoughts

As artificial intelligence (A.I), augmented reality and data become an integral aspect of marketing technology; personalized and targeted shopping is offering customers a highly-customized experience across the consumer journey.

The idea of providing unique shopping experiences is not entirely new, however very few brands out there have implemented it. But as more businesses invest in data analytics and AI - International Data Corporation (IDC) said spending on A.I systems exceeded USD 6 billion in the Asia Pacific last year – I believe this next crucial piece of the marketing technology jigsaw is now ready for take off.

More on Social Media Today: Why Hyper-Personalization is Key for Marketers in 2020 | Social Media Today.

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