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VR and storytelling: a fairy tale ending

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Friday Thoughts

Virtual reality is no longer limited to the world of computer games and tourism. It offers brands a truly immersive storytelling tool to engage consumers.

Snuggled comfily behind the wheels of my dream car, I find myself absorbed on the brand’s history and the car’s development timeline through a cinematic setting. A non-judgmental avatar leads me to a virtual showroom where I can customize my preferences.

Yes, I will likely be among the over 30 million units of AR and VR headsets projected to be sold annually over the next three years. Read more: Council Post: 13 Ways VR May Power Future Marketing

Dominique Specht

About the author

Dominique Specht joined DKSH in June 2011. He is the Vice President, Group Marketing & Business Development (HOS), overseeing DKSH’s Marketing activities globally and Business Development for Business Unit TEC’s Hospitality Business Line. Over the past 20 years he has been working in international environments, focused on Africa, Asia as well as Central and Eastern Europe.

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