Approach
As the sole distribution partner for the entire Southeast Asian region, we can offer PacBio access to each market, including full regulatory and compliance capabilities for its expanding product portfolio.
We invested in human resources with a deep understanding of the market, technology, and competition. We focused on recruiting technical sales and managerial talent to thrive in a highly complex solution sales environment.
We also helped develop the global brand image to align with local market needs. Marketing collateral and brand guidelines were translated into local languages and promoted through appropriate local media channels, such as LINE, Facebook, and LinkedIn.
Recognizing the influential role of Key Opinion Leaders (KOLs) in shaping the landscape of genomics and healthcare, PacBio and DKSH actively collaborated with renowned experts in the field. Through strategic partnerships and advisory boards, KOLs were involved in shaping product development strategies, providing feedback on market trends, and offering insights into the specific needs of the Southeast Asian region.