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A virus gave virtual reality a huge boost

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Friday Thoughts

There is no denying artificial intelligence (AI)’s importance in marketing. McKinsey believes that it has the potential to create up to USD 2.6 trillion of value in marketing and sales across the business world.

As social distancing measures, prompted by the COVID-19 pandemic, have decreased face-to-face meetings and direct contact, virtual and augmented reality makers are taking the opportunity to fulfill this natural need to communicate.

One interesting area is on group socialization. As we cannot be physically present, a VR/AR tool that lets individuals imitate the hallway conversations or a business networking event with the appropriate realistic environment is truly priceless.

Read more: Council Post: 16 Virtual Reality Applications That Will Be Big In The Months Ahead - RSS

Dominique Specht

About the author

Dominique Specht joined DKSH in June 2011. He is the Vice President, Group Marketing & Business Development (HOS), overseeing DKSH’s Marketing activities globally and Business Development for Business Unit TEC’s Hospitality Business Line. Over the past 20 years he has been working in international environments, focused on Africa, Asia as well as Central and Eastern Europe.

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