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Sticking on Growth in New Vietnam Market Listen with ReadSpeaker

A new entrant into the glue manufacturing sector in Vietnam succeeded in getting the business off the ground quickly by partnering with DKSH. Through our market development expertise, tailored solutions, and installation of essential equipment, we support them at the start of their operations.

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The China-based company is a leading manufacturer of glue for electronic components, semiconductors, and other industries including electronic packaging materials research and development. They recently established a new research and development center and laboratory in Vietnam to better serve the semiconductor, consumer electronics, and new energy sectors.

Sticking on Growth in New Vietnam Market

Challenge

The company needed critical testing equipment and R&D solutions to evaluate the quality of adhesives, perform thermal analysis, and assess the thermal properties of their products.

As a newly established company in Vietnam, they were in the process of setting up a small-scale manufacturing unit and analysis department. In this new and unfamiliar market, selecting a reliable partner was crucial to ensure smooth operations and sustainable growth. They required a partner that was experienced, reliable, and capable of supplying high-quality equipment. The right partnership would not only facilitate their immediate testing needs but also support their long-term business expansion in Vietnam.

Approach

Although the company would have been able to purchase the required instruments and equipment from another source, they chose DKSH Vietnam for several compelling reasons. We were committed to helping them navigate the complexities of entering a new market by providing deep market knowledge. We assisted them in planning and strategizing, ensuring they had the support needed to establish and grow their business in Vietnam.

To fit their operational requirements, we offered the company TA Instruments’ DSC25 Thermal Analyzers, DMA 850 Dynamic Mechanical Analyzers, and TMA 450 Thermomechanical Analyzers. We focused on delivering a synchronized solution meeting all requirements using a unified software platform. We provided high-quality, precise products, and exceptional after- sales service package from installation through to maintenance.

Result

Impressed by our reliability and comprehensive services, the company chose to purchase from DKSH Vietnam despite the availability of alternatives. Their choice of DKSH underscores our value as a trusted partner in Vietnam’s competitive market.

The company eventually successfully obtained their business license to establish its R&D lab in Vietnam. They received the equipment on time for the lab's opening, enabling immediate operational capability. The company is now looking forward to future cooperation and further investments in additional equipment and facilities, confident in the support and quality they receive from DKSH.

DKSH’s reputation and expertise in the market for providing reliable testing and R&D solutions while delivering professional after-sales services proved to be the decisive factors for our company.

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